In this episode, Samantha Leal, Growth Advisor, discusses her journey and experiences in the SaaS PLG marketing world, the importance of understanding and practicing critical thinking and effective communication in leadership roles, and the blend of art and science in marketing.

In this episode, you’ll hear about:

1. When Samantha knew she needed a radical shift in her approach and decided to hold a no-holds-barred feedback session with her team

2. Samantha’s boss telling her word-for-word she “lacked critical thinking skills”

3. The moment when Samantha had to take over the marketing and felt like she was failing continuously

Things to listen for:

[03:13] Writing started to feel draining for Samantha

[13:13] Her ‘welcome to the league’ moment when she felt ashamed for not knowing her role

[18:09] Samantha’s wakeup call from office gossip

[33:36] The constant feeling of failure that she felt in her new role

[34:45] When her CEO told her she “lacked critical thinking skills”

[49:17] Samantha’s goals at the stage she’s in right now

Resources:

- Connect with Sam on LinkedIn

- Work with Sam

- Connect with Andrew on LinkedIn

- Work with Andrew

- Learn more about Appcues