75. How to—and why you should—tightly narrow your positioning

Positioning yourself effectively kinda hurts.

It should feel like you're leaving a LOT on the table. And the reality is, you are. You're leaving MOST of your opportunities on the table.

And yet, counter-intuitively, by saying no to most, you say yes to more.

In the episode I talk about how and why you should tightly narrow your positioning.

It shout hurt a little bit, which is why I recommend doing things in a very particular way (i.e. having a broad AND narrow position until you get traction, phasing into it, focusing who and HOW you serve, etc.).

If you are struggling at all with your positioning, give this a listen and let me know in the comments where the pain is. I promise the pain is where the opportunity is in so many cases.

We all need a little coaching to get through it (I did), and there are a lot of considerations when making a choice, so don't be shy about where you are in the process.

Here's a link to the post in the community: https://society.mindshare.fm/c/mentorship/74-how-to-and-why-you-should-tightly-narrow-your-positioning

—kw