Profitable Mindset #269: Why Doing Everything Is Keeping You Broke (The Scatter Trap)
Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.
I used to wake up before dawn to milk cows, spend all day running kids around and doing farm work, then collapse exhausted every single night. Sunrise to sunset - and still no money left at the end of the year.
If you're working that hard but there's still nothing left... I need you to stop what you're doing and listen to this episode right now. I mean it.
I just got off a coaching call with a farmer who was doing ALL the right things: Amazing website. Farmers market every Saturday. School partnerships. Food pantries. Multiple product sizes. On paper, she looked like she had it figured out.
But here's what was actually happening - she was stuck at $80K and couldn't break through. No matter how hard she worked.
The problem wasn't that she wasn't doing enough. The problem is she was doing TOO MUCH.
In this episode, you'll hear:
- Why selling chicken, beef, AND pork actually STOPS you from having money leftover at the end of the year
- The "Scatter Trap" and how it keeps farmers broke - so just know that
- The "Rule of One" that gets you profitable faster than anything else (most farmers get this totally wrong)
- The simple fix that helped farmers go from stuck to sold out
Here's what changed everything: One product. One sales channel. Consistent effort in ONE direction. That's it.
You'll hear the actual coaching call - the breakthroughs, the "aha" moments, the relief when this farmer realized she could let things GO and actually make money.
Bottom line: You don't need to do more. You need to do LESS.