Lamborghini Chairman/CEO Stephan Winkelmann Talks Expectations for Record Highs
Dec 4, 2024
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Lamborghini is on track for record deliveries this year, with ambitious plans for upcoming models. The CEO sheds light on strategies to maintain a strong order bank while transitioning to electric vehicles. There's also a growing demand for hybrids in the U.S., emphasizing the balance between performance and lower emissions. External factors like tariffs and corporate decisions play a crucial role in shaping the industry’s future direction.
Lamborghini anticipates record-high deliveries in 2024, supported by a robust order bank and strategic growth planning for stability.
The brand is set to launch a fourth model by decade's end, focusing on hybrid vehicles to balance performance with reduced CO2 emissions.
Deep dives
Lamborghini's Record Performance and Strategic Focus
Lamborghini is experiencing record-high deliveries and operating profits in 2024, driven by a solid order bank expected to last one to one and a half years. The company emphasizes not just aiming for peak performance but maintaining consistent growth strategies that ensure stability for the future. With a balanced distribution of sales across major regions and a refreshed lineup of products, Lamborghini is positioned for continued success. The youngest product lineup in the brand's history is showcased as both a reflection of their innovative approach and an indicator of strong market demand.
Future Developments in Hybrid and Electric Models
Lamborghini plans to introduce a fourth model by the end of the decade, following the launch of their plug-in hybrid vehicles, under a strategy aimed at reducing CO2 emissions while enhancing performance. The company recognizes that maintaining a cutting-edge design and innovative technology are crucial to meeting customer expectations and staying competitive in the luxury car market. The U.S. remains Lamborghini's largest market, and there is an optimistic outlook regarding consumers' excitement about hybrid models. Challenges such as potential tariffs and corporate restructuring within parent company Volkswagen do not appear to negatively impact Lamborghini's strategic plans, as they continue to operate with a long-term vision.
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Lamborghini's Record Success and Future Electric Plans
Lamborghini Chairman/CEO Stephan Winkelmann discusses expectations for a record year and his plans for future models with Bloomberg's Matt Miller, Katie Greifeld, and Sonali Basak.