The Story of a Brand Barrière- Selfcare that Sticks With You
In this episode of The Story of a Brand Show, I interview Cleo Davis-Urman, the founder of Barrière, about her groundbreaking innovation in the vitamin and wellness space.
Cleo shares her inspiring journey from working in luxury fashion to reimagining how we take vitamins with her patented transdermal patches. What started as a personal need has become a product combining functionality, design, and self-expression, making wellness accessible, stylish, and practical. From navigating manufacturing hurdles to embracing customer feedback, her journey is a masterclass in perseverance, innovation, and building a brand with heart.
Key Moments to Look Out For:
* The Spark of Innovation: How Cleo's health challenges led her to invent transdermal vitamin patches.
* Bridging Wellness and Style: Creating wearable "works of art" that make health routines fun and expressive.
* Consumer-Centric Iteration: Leveraging customer feedback to refine the product for accessibility and appeal.
* Overcoming Hurdles: Finding the right manufacturing partner and perfecting the product over three years.
* Advice for Entrepreneurs: Patience, trust in the process, and not letting fear of failure hold you back.
Join me, Ramon Vela, in listening to the episode! You won’t want to miss this inspiring story of resilience, creativity, and innovation.
For more on Barrière, visit: https://www.mybarriere.com/
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Today’s Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story
What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.