619. Winning Over Extraverts and Introverts

Aug 12, 2025

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In leadership, influence isn’t about having the best idea, it’s about making sure it lands. The problem? We often speak in the way we want to hear, not in the way the other person needs to hear it.

In today’s episode, Brian breaks down how to quickly read whether you’re dealing with an extrovert or an introvert -- often within the first few minutes of a conversation -- and how to tailor your delivery so your message connects, influences, and moves them into action.

He covers: the three cues that reveal someone’s natural wiring, how to energize an extrovert without faking your personality

Why silence from an introvert doesn’t mean resistance, the exact language to use when pitching to each type, and the one leadership mistake that makes you lose trust instantly.

This isn’t about slapping a label on people. It’s about respecting how they process the world and adapting your style to meet them there. Do this well, and you’ll win support faster, not by changing your message, but by changing how you deliver it.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development.

Brian’s passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he’s not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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