Internet History Podcast 61. (Ch 7.2) Amazon's Dominance of eCommerce
28 snips
Apr 19, 2015 Discover how Amazon navigated its startup phase with strategic beta testing and a simple design to gain market credibility. Uncover the hurdles they faced in early sales and the pivotal fundraising successes that fueled their growth. Learn about Amazon's shift from a middleman to a logistics powerhouse, revolutionizing warehousing to boost efficiency. The evolution of stock valuation during the 90s reflects investor excitement amid fierce e-commerce competition, all driven by Jeff Bezos's visionary leadership.
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Bezos' Early Packing Anecdote
- Jeff Bezos and his early team assembled packages on their knees as the operation was very manual in the initial days.
- They realized packing tables improved logistics drastically, marking the start of operational improvements.
Wall Street Journal Boosts Amazon
- The Wall Street Journal's 1996 article was a turning point that doubled Amazon's business overnight.
- This coverage legitimized Amazon, attracting customers, partners, and venture capitalists, notably Kleiner Perkins.
'Get Big Fast' Strategy
- Jeff Bezos adopted the "Get Big Fast" motto to rapidly scale before competitors like Barnes & Noble.
- He knew cautious testing was over once the web validated e-commerce's potential.
