Good Content with Shannon McKinstrie THIS is the Secret to Success on Instagram
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Feb 11, 2025 Unlock the secrets of social media success by mastering the three S's: Simple, Shareable, and Specific. Dive into practical tips for creating content tailored to your audience’s preferences on platforms like Instagram and TikTok. Discover how relatable scenarios can boost engagement and help escape the dreaded 'view jail.' Explore real-life examples of humor and clarity that make content irresistible to share, and learn to fine-tune your message to resonate with followers.
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The Three S's of Content Creation
- Focus on the "three S's" of content creation: simple, shareable, and specific.
- Always ask yourself "why" the audience should care about your content and tailor it accordingly.
Using Identifiers and Specificity
- Use identifiers like upcoming events (e.g., Valentine's Day, Super Bowl) or shared struggles (e.g., "200 view jail") to make your content relatable.
- Be specific about the pain points your content addresses and tailor your message to resonate with your target audience.
Balloon Hack Reel Example
- A reel about a balloon hack went viral because it was simple, shareable, and addressed a specific pain point (wasting money on helium balloons).
- The creator highlighted the cost savings and convenience, making it highly relatable and share-worthy.