The Founders Forum Founders Forum: Landing Page Tests That Convert
Kanika Misra, owner of bedabedagrowth.com joins the podcast to discuss and debunk some common misconceptions regarding conversion rate optimization (CRO) Kanika emphasizes that there is no universal target conversion rate stresses the importance of focusing on the post-click experience and ensuring that the website is functioning properly.
The conversation shifts to what to look out for and what to avoid when looking for a CRO specialist along with actionable advice for fashion and apparel brands to improve their CRO.
Key Takeaways:
- Why a universal target conversion rate does not exist
- How focusing on the post-click experience is one of the most important things for CRO.
- How Analyzing user behavior can help identify areas for improvement.
- How using different-sized models can help customers feel more confident in their purchasing decisions.
- Why copywriting plays a significant role in CRO.
- The value setting up quality tests over a quantity of tests
- Why it is so important to use caution before venturing on a site redesign
If you'd like to connect with Kanika and the Beda Beda Growth team, you can find them here: https://bedabedagrowth.com/
To learn more about the Foxwell Founders Membership, head here: www.foxwelldigital.com/membership