Kirk Bowman is the visionary of value! He presents an excellent podcast called The Art Of Value which has the main focus on Value Pricing which is a subject we explore in this episode. "In order to set a price we need to understand value from the customers perspective, then we can set a price based on the value we're gonna achieve for them. Not on hours but on outcomes." Some of the areas covered on this episode:
- Billing by the hour doesn't make sense
- Why all industries should switch to value pricing
- Find out what the perception of value is to the customer and base your pricing on that not on cost
- You have to believe you create value
Get full show notes and links at
https://ExceedingExpectations.me/ee018-kirk-bowman/
The Art of Living Proactively (Harnessing the Power of Your Choices)