The Talk Show With John Gruber 387: ‘Are There Ever Too Many Love Songs?’, With Sebastiaan de With and Ben Sandofsky
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Oct 28, 2023 
Special guests Sebastiaan de With and Ben Sandofsky, co-founders of Lux, talk about their camera apps (Halide, Spectre, and Orion), Apple's gaming strategy, speculation on new Macs with M3 chip, covering logos on everyday objects, designing a camera app, developing a long exposure feature, the evolution of iOS design, and the temptation to upgrade their MacBooks.
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Event Could Be Mac And Gaming Focused
- Apple may stage a Mac-focused event even when rumors said there'd be none, showing surprise remains possible.
- The 'Scary Fast' hint strongly pointed to Mac hardware and gaming narratives around Resident Evil and AAA titles.
Mac Gaming Problems Are Structural
- Mac gaming's weak spot is structural, not purely technical, driven by ecosystem and API choices.
- Apple lacks sustained third-party AAA investment and sometimes alienates GPU partners, limiting Mac gaming momentum.
Bootstrap Gaming With Exclusive Tentpoles
- If Apple wanted Mac gaming to matter, fund exclusive AAA titles or internal studios to bootstrap the platform.
- Exclusive, high-budget tentpoles change platform narratives the way Apple TV+ originals did for streaming.