New M4 Macs — here they come! (CultCast #670)

Oct 25, 2024

Get ready for the upcoming M4 Macs as Apple shifts its product announcements to press releases. The hosts dive into the excitement around the new MacBook Air and other tech upgrades while reflecting on the allure of new devices. They also share humorous podcasting challenges and uncover new features from the iOS 18.2 beta, including AI-driven tools. Finally, they ponder the future of the Vision Pro and its market strategy, all while engaging in light-hearted banter about personal styles. This blend of tech insights and humor keeps listeners entertained!

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ANECDOTE

Origin Story

Graham Bowers's introduction to Leander Kahney started with a book interview.
This led to using Bowers's Mac mockups on Cult of Mac, beginning their collaboration.

ADVICE

Mac News Incoming

Get ready for new Mac announcements next week.
Expect press releases and videos instead of a traditional Apple event.

INSIGHT

Press Release vs. Event

Apple's press release strategy might offer a more engaging experience.
Traditional events can feel repetitive, especially with hardware specs.

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This week, don’t call it an event — but M4 Macs are coming next week! Also, the second wave of Apple Intelligence, all the Apple products coming next spring, their expensive Apple Card mistake, and is production ending on Vision Pro?

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This week’s stories:

Apple October Mac event is on… sort of

Apple let the world know on Thursday that its much-anticipated October event isn’t going to be a traditional one. Instead, it’ll be a week of announcements of new products via press releases.

Apple plans early-2025 M4 MacBook Air refresh, delays next Mac Studio

While some M4 Macs may arrive in the next week, Apple also gears up for a bigger expansion of its M4 chip rollout, including the M4 MacBook Air coming in early 2025.

iOS 18.2 beta 1: All the new features and changes

Ahead of iOS 18.1’s public release, Apple released the first iOS 18.2 beta to developers. The second major point release of iOS 18 packs several changes, including new Apple Intelligence features.

Apple and Goldman Sachs hit with $90 million in fines for Apple Card mistakes

The Consumer Financial Protection Bureau (CFPB) imposed nearly $90 million in combined penalties on Apple and Goldman Sachs, the agency said Wednesday.

Apple could soon end production of Vision Pro headset

Apple reportedly might end production of the Vision Pro by the end of the year. That doesn’t mean the mixed-reality headset is about to be discontinued, however.