I am back in my Stranger Things obsession phase...I was wondering why I am so invested and in love with this show and I know it can't just be Steve Harrington's doing. Today I wanted to talk about nostalgia's effect on the economy and consumer decision-making. So many companies, especially in the entertainment industry, do a phenomenal job of exploiting nostalgia for economic gain, and I want to dive deeper into this by dissecting the business models of both Netflix and Disney. Listen to learn more!
A good article to read:
How Hollywood Manipulates You by Using Your Childhood Memories