In a world where perpetual economic growth is the default objective, what happens when we reach the limits of our planet’s capacity? Gaya Herrington, econometrician and sustainability researcher, has dedicated her research to answering this question. Her update to the famous Limits to Growth study—originally published by MIT in 1972—went viral for its stark conclusion: we are on track for a steep economic and social decline unless we radically rethink our approach.

In this episode, Gaya discusses the transition from a growth-centric to a well-being economy, one that prioritizes human welfare and sustainability over GDP. She explains why degrowth is not about collapse, but about rebalancing our economy within planetary boundaries. She also delves into the corporate challenges of navigating this shift, the limitations of current economic metrics, and the role of resilience over efficiency in business strategy.

As someone who operates within the corporate sector while challenging its mainstream economic assumptions, Gaya offers a unique perspective. This is a conversation about rethinking our economic future—before it's too late.

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