The Amy Porterfield Show

The Brutally Honest Evolution of My Courses

Sep 23, 2025
Explore the messy beginnings of digital course creation, from a humble $267 launch to crafting a signature program. Discover the importance of audience feedback, as every misstep shapes future successes. Learn about the evolution of courses, emphasizing community, accountability, and personal narratives. Insights reveal how past collaborations and experiments inspired current offerings. Get practical tips for shaping your course with confidence, reminding you that taking action is key to unlocking clarity.
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ADVICE

Start Fast And Iterate

  • Take action quickly and accept mistakes as part of the process.
  • The faster you launch something imperfect, the faster you learn what to fix.
ANECDOTE

First Course Flopped For A Reason

  • Amy launched a course about book launches without real experience and made only $267 profit.
  • That failure crushed her confidence but taught her to match offers to real results.
INSIGHT

Teach What You've Already Done

  • Create courses on topics where you have real results or a 10% edge.
  • You don't need decades of credentials, just credible experience and relatable wins.
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