Fashion People

Freudian Fashion Theory

4 snips
Jan 24, 2025
Bella Freud, a fashion designer celebrated for her knitwear and former collaborator at Vivienne Westwood’s Seditionaries, dives deep into the emotional connections we have with clothing. She shares insights on her unique design philosophy and questions the relevance of traditional runway shows. The conversation also touches on the influence of the Kardashian beauty empire, the evolving landscape of London's fashion scene, and the balance of personal identity through garments. Freud’s family ties to psychoanalysis add an intriguing layer to her perspectives.
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ANECDOTE

Seditionaries: Center of the World

  • Bella Freud recalls Vivienne Westwood's shop, Seditionaries, feeling like the center of the world.
  • She remembers Debbie Harry walking by, wanting to enter but feeling intimidated.
ANECDOTE

Landing the Seditionaries Gig

  • Bella Freud landed a Saturday job at Seditionaries through friends in the scene.
  • She recalls Vivienne Westwood noticing her new haircut, marking the start of her career.
INSIGHT

Learning from Westwood

  • Working with Vivienne Westwood taught Bella Freud to trust her instincts and see potential in unexpected places.
  • An example is Westwood's transformation of an ugly leopard print Bella found into a successful design element.
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