Claudia Sulewski on Her Viral Self-Care Brand Cyklar, Early YouTube Fame & The Secrets of her Summer Skincare Routine

This week on Breaking Beauty Podcast, we’re joined by content creator, actress, and beauty entrepreneur Claudia Sulewski. Claudia got her start on YouTube at just 13 years old under the handle “BeyondBeautyStar,” becoming one of the OG beauty influencers online. Fast-forward to now, she’s grown her community to nearly 6 million followers, starred in indie films, Apple TV+’s Shrinking and launched her own body care brand, CYKLAR.

We’re talking all about Claudia’s beauty journey—from growing up in the Midwest and landing a major hosting gig with Teen Vogue, to navigating content creation in 2025 and launching one of the sexiest self-care brands on the market.

In this episode, we cover:

• Claudia Sulewski’s early start as a beauty YouTuber and how her content has evolved from I was blue eye shadow tutorials to home renovating vlogs with her partner (musician Finneas O’Connell) over the years
• Her experience working with Teen Vogue and the red carpet celebrity interview she’ll never forget
• The full story behind her brand CYKLAR, including a major rebrand after one year in business 
• Cyklar’s best-selling Sacred Santal Body Wash, her boyfriend’s fave scent in the lineup and what Claudia thinks about Billie Eilish’s latest perfume! 
• The founder’s personal skincare and summer beauty routine, including her go-to LA beauty experts, treatments, and secrets to her glowing skin

Related episodes like this: 

• Phlur Fragrance Founder Chriselle Lim on How‑To Make Your Perfume Last Longer, Her Favourite K‑Beauty Skincare Steal and Plastic Surgery Realness
• Hailey Bieber’s Facialist Biba De Sousa On Debunking Breakout Triggers, Oil Cleanser Truths and Is Your Skincare Clogging Your Pores?
• The Power of “Midlights,” Why Demi‑Colour Is Your New BFF With Celebrity Hair Colourist Matt Rez

Get social with us and let us know what you think of the episode! Subscribe to our YouTube channel and find us on Instagram, Tiktok, Twitter. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302.  

Sign up for our newsletter here 

For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/ 

PROMO CODES:  When you support our sponsors, you support the creation of Breaking Beauty Podcast!  

Medik8

Medik8’s C-Tetra Advanced Gel Face Serum is available online at Medik8.us. Use code BREAKING20 for 20% off your order. 

Nutrafol

See thicker, stronger, faster-growing hair with less shedding in just 3–6 months with Nutrafol. For a limited time, Nutrafol is offering our listeners $10 off your first month’s subscription plus free shipping when you go to Nutrafol.com and enter promo code BREAKING. Nutrafol is the best-selling hair growth supplement brand — visit their site and use the promo code to save today.

 *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.* 

Hosts: Carlene Higgins and Jill Dunn 

Theme song, used with permission: Cherry Bomb by Saya
 

Produced by Dear Media Studio 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.