

SPI 502: All Things Live Video (the Best Way to Connect to Your Audience) with Luria Petrucci
Aug 25, 2021
Luria Petrucci, a live streaming expert from LiveStreamingPros.com, shares her wealth of knowledge on engaging audiences through live video. She highlights the importance of live streaming for building connections and offers practical strategies for both novices and seasoned streamers. Luria discusses overcoming the anxiety of live presentations, embracing authenticity in content, and the art of creating a welcoming community. With her tips, you'll learn how to enhance viewer interaction and cultivate loyalty among your audience.
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Why Live Stream?
- Use live video to build deeper connections with your audience than recorded video allows.
- Prioritize live video for pre-launching, pitching products, or nurturing relationships.
Overcoming Live Stream Fears
- Fear of forgetting lines, tech failures, or low viewership (LAM - Live Adrenaline Monster) hinders live streaming.
- Shifting focus from yourself to helping viewers tames these fears.
Live Streaming Success Story
- Andy Smiles, a bookkeeper, got a $3,000 contract from her first live stream despite having no initial audience.
- This shows the power of replays and focusing on value delivery regardless of live viewers.