How Infosys’ CMO Sumit Virmani Is Making B2B Marketing an Emotional Affair

Sumit Virmani, Global CMO of Infosys, joins this episode of Marketing Vanguard to explore the evolving landscape of B2B marketing, the transformative impact of AI, and the delicate balance between art and science in modern marketing. As an “accidental marketer”, he brings unique strategic insights on building emotional connections in B2B, responsible AI adoption, and staying ahead of technological disruption. 

In this conversation, he shines a light on Infosys’ journey to becoming a $19B-revenue global tech brand and what the marketing team has to do with growth.

What You'll Learn:

• How to leverage financial acumen to build stronger relationships with the C-suite and drive marketing success
• Why creating emotional connections is equally important in B2B marketing
• The Navigator Framework for building long-term client relationships in tech consulting
• How to balance short-term business objectives with long-term brand aspirations
• Why AI represents a disruptive rather than incremental shift in marketing capabilities
• Why 95% repeat business proves the value of deep institutional trust in B2B relationships
• The three-pillar approach to modern CMO leadership: building business trust, developing strong teams, and maintaining market presence

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