Scott Lissa: How to Create The Perfect “Marketing Mix”

Apr 2, 2024

24:50

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Glenn Sanford, Founder, CEO and Chairman of eXp World Holdings, hosts eXpansion, a weekly podcast about #ProfessionalDevelopment and #PersonalGrowth, with eXp Realty ICON agents. On this week's episode, Glenn sits down with Scott Lissa, an ICON agent out of Vancouver Island, British Columbia. Tune in as they discuss Scott’s secrets to success.

Scott was born in Kootenays, a stunning area in southeast British Columbia. In his 20s, Scott started a marketing and promotional company in Calgary, Alberta. Here he created marketing materials from bars, bands, and beer companies. In 2009, Scott sold this business and Moved to Nanaimo on Vancouver Island to start a new life away from big cities. Scott enrolled in university again and obtained an Arts Degree. Once he graduated in 2013, Scott worked in the technology sector for five years before applying his marketing and design skills to real estate. Coaching and advising brokerages in strategies to grow and expand market share, Scott worked with some of the top real estate teams across Canada and the USA. Scott learned as much as he was teaching these teams and found a great interest in selling real estate. Scott attended the University of British Columbia to obtain his Real Estate License in 2018. In his first year, he joined 460 Realty Inc., a boutique real estate brokerage, and was recognized as one of the top five realtors.

In 2021, Scott joined EXP Realty and became one of their top Realtors on Vancouver Island. His business focuses on helping people from all over the world relocate to Vancouver Island. He takes pride in having the trust of his clients to guide them to the perfect home to start living the island life in the warmest place in Canada.

0:00 Introduction

04:31 Most important lead generation strategies for today's market

07:40 Let’s talk CRM

13:20 Relocation packages

19:18 Scott Lissa’s real estate focus

21:42 Advice for eXp agents

23:40 How to get in touch with Scott
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Facebook: https://www.facebook.com/eXpRealty

LinkedIn: https://www.linkedin.com/company/exp-realty/

Twitter: https://twitter.com/eXpRealty

Website: https://exprealty.com/