VC-Funded App to Automate High Quality Carbon Offsets — Sanchali Pal, CEO of Joro

Led by Sanchali Pal, Joro provides an app for automated carbon tracking to help consumers make better purchase decisions and offset their carbon footprint. To learn more check out their app in the Apple App Store and the Google Play Store.

Below are two excerpts from the podcast. 

Speaking to the importance of solving your own problems Sanchali spoke about the origins of her interest in carbon footprint tracking, "I first became interested in the problem of tracking and managing carbon footprints, from my interest in reducing my own carbon footprint. I found a number of carbon calculators, but they were all static and required substantial data entry. I began by building my own carbon tracking model in an Excel spreadsheet that tracked the four major categories of food, travel, goods, and services, and home energy use. Over many years, these efforts helped me reduce my carbon footprint by 30% over four years. Nonetheless, after these four years, I began to realize that there was an increasing number of people who saw the world as I did and wanted to take climate action, both on the large systemic scale but also in terms of their own carbon footprints as a starting point."

Sanchali noted the complexity of the carbon offset market saying, "Carbon offsets are tricky, and I learned this firsthand by trying to buy carbon offsets for my wedding guests. No offset project is perfect or without its flaws. We believe this reality necessitates a portfolio approach in the same way that no financially savvy individual bets all their money on a single stock. We recognize that there are risks and that each project operates on a different timeline. In addition, we consider factors such as permanence, additionality, biodiversity impact, transparency, and local community impacts."

Here is the transcript summary of the podcast.

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