142) #ExponentialInsights: Data Takes Marketing from Cost Center to Revenue Center

Imagine a football game where every stat is measured flawlessly… except for the ones that tell you the score.

How do you tell if your team won?

Most marketing teams don’t need to imagine it — they’re playing it.

And nobody knows if they’re winning.

That’s why Kevin MacNeil, Vice President Accounts at Metric Marketing, is adamant that the first step every financial brand should take to turn their marketing teams from cost to revenue center is getting better data.

In this episode, we discuss:

- The importance of data-driven marketing decisions

- The third-party integrations ruining your data

- Why nearly every financial brand’s website is terrible

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .

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