(3:29) Recognizing the devastating impacts of climate change

(6:24) How Kim ended up in the food industry, and why making better & tastier plant-based meat became her primary pursuit

(11:59) Going beyond the old staples: Cooking up delicious new products with a breakthrough ingredient

(13:59) On serving a public who increasingly wants to eat less meat

(15:57) Building a brand that’s for everyone in order to drive global impact

(20:48) Encouraging diversity of thought and perspectives on the Prime Roots team

Prime Roots CEO & Co-Founder Kim Le is on a mission to combat climate change on a global scale—one meatless meal at a time. And her approach is remarkably authentic: Like the vast majority of Americans, she wants to eat less meat, and decrease her environmental impact in the process. But she also wants better plant-based meat to enjoy. And that’s why the company she started is developing and delivering delicious new products that taste amazing, appeal to everyone, and aren’t made with over-processed, bland ingredients.

In her talk with Jesse, Kim discusses her journey to becoming a disruptive force in the food industry. You’ll hear how climate change became a problem she couldn’t ignore, and how she formed her belief that the omnivores and flexitarians among us have truly enormous power to stave off the emerging crisis. Throughout the discussion Kim describes the importance of building an authentic brand, how she’s encouraging diverse perspectives as a leader, and the power of storytelling. It’s an intriguing look into the mindset and motivations of a builder who’s made it her mission to help tackle one of the biggest existential problems of our time.

Guest Bio

Kim Le is the CEO & Co-Founder of Prime Roots. She’s a scientist-entrepreneur-foodie and life-long learner determined to make positive changes in our global food system. Kim has been working in management within the food industry (retail, food service, investing) for over ten years and is determined to bring delicious, sustainable, and nutritious foods to the masses and increase accessibility and equity in our food system. She’s a graduate of the University of California, Berkeley.

Helpful Links

Try it yourself! Order via the Prime Roots website

Forbes article: Bacon Without The Oink Is The Next Plant-Based Frontier

Also featured in Fast Company, Business Insider, & more

Kim on LinkedIn and Twitter

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