436. Scaling a Skincare Brand to 200,000 Customers in 4 Years with Hey Bud's Alex Roslaniec

Jul 9, 2024

Ask episode

Chapters

Transcript

Episode notes

My guest today is Alex Roslaniec, hes a co-founder of fast-growing skincare company, Hey Bud.

Hey Bud was founded just 4.5 years ago, and is today available in 130 countries, boasts 200,000 customers, and is stocked in 400 Priceline stores across Australia.

We discussed:

How Hey Bud differentiated itself in a saturated cosmetics and skincare market
The power of online reviews
The role of influencer marketing
How being beholden to algorithms and pay-per-click ads can be the undoing of a business
How Hey Bud got a distribution deal with Priceline, marking its move from online into physical retail
The perils of manufacturing
The regulatory landscape for hemp-based products
How to hire great talent

And so much more.

There are so many actionable tips in this one for anyone building a business so strap yourself in for my conversation with the one and only, Alex Roslaniec.

Resources and Links

Hey Bud Skincare: https://heybudskincare.com (get 15% off with FUTURESQUARED15)
The Great CEO Within book: https://www.amazon.com.au/Great-CEO-Within-Tactical-Building-ebook/dp/B07ZLGQZYC

Connect with Us

Follow me on Twitter: https://www.twitter.com/steveglaveski
Follow me on Instagram: https://instagram.com/thesteveglaveski
Subscribe to my newsletter: https://futuresquared.xyz

Timestamps

(00:02) - Intro

(05:02) - Hey Bud's unique positioning in the skincare market and initial growth strategies.

(10:02) - Key milestones and growth metrics, including expanding to 130 countries and gaining 200,000 customers.

(15:02) - Origin story and personal journey of Alex and his co-founders, including challenges faced as first-time founders.

(20:02) - Strategies for differentiating Hey Bud in a saturated market, focusing on online reviews and customer feedback.

(25:02) - Importance of influencer marketing and the role it played in Hey Bud's early success.

(30:02) - Manufacturing challenges and the complexities of scaling production.

(35:02) - Regulatory landscape for hemp-based products and navigating legal requirements.

(40:02) - Team dynamics, hiring strategies, and maintaining a lean but effective team.

(45:02) - Long-term vision for Hey Bud, including expansion plans and future opportunities.

(50:02) - Wrap-up and final thoughts from Alex on the future of Hey Bud and personal reflections.

Hosted on Acast. See acast.com/privacy for more information.