The MarTech Matrix

Owning the Sales Channel: Easy App Tech for Brands

Jul 20, 2024

Explore how AppBrew is transforming mobile app development for brands, making it as accessible as e-commerce platforms like Shopify. The discussion highlights the shift towards a cookie-less world and the need for brands to directly engage customers through mobile apps. Benefits of native apps over mobile sites, including faster loading times and improved data gathering, are emphasized. Learn about the importance of integrations within existing platforms and the future of mobile shopping powered by AI innovations.

39:31

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Quick takeaways

AppBrew democratizes mobile app development by enabling brands to create high-performance apps without coding, enhancing customer engagement and conversions.

Owning a mobile app allows brands to gather first-party data and improve customer retention in an evolving, cookie-less e-commerce landscape.

Deep dives

Empowering Brands with No-Code Solutions

AppRoo offers brands a no-code platform that allows them to create and scale high-conversion mobile apps. This technology empowers businesses to own their customer experiences and interact directly with users through an optimized app environment. Unlike traditional agencies focused on website apps, AppRoo emphasizes building a high-performance sales channel that facilitates better marketing outcomes. The founders leverage their extensive backgrounds in marketing and technology, having built successful apps and tech stacks for major retailers, aiming to democratize mobile access for all merchants.

Intro

4min

Navigating the New E-Commerce Landscape

4min

Navigating App Integration Challenges

8min

Maximizing E-commerce with Mobile Apps

19min

Defining the Ideal Customer Profile for DTC Brands

2min

Future of Mobile Shopping: Vision and Innovation

3min

AppBrew is a platform that helps brands build high-performance sales channels through mobile apps. They aim to democratize access to app technology and provide brands with a native mobile app experience that enhances customer engagement, increases conversion rates, and leverages data for personalized marketing. The platform integrates with popular e-commerce platforms like Shopify, Magento, and Salesforce, allowing brands to sync their inventory, pricing, and product information in real-time. AppBrew also offers a wide range of integrations with third-party tools for search, personalization, loyalty programs, and more. Their goal is to empower brands to own their sales channels and compete effectively in the evolving e-commerce landscape.

Democratizing Mobile App Development: Abhijeet explains how Appbrew is inspired by the likes of Shopify and Klaviyo. Just as Shopify made e-commerce accessible, Appbrew aims to provide brands with a robust and scalable platform to build high-performance mobile apps.
Owning the Customer Experience: With the impending move towards a cookie-less world, owning a direct channel like a mobile app is crucial. Apps allow brands to gather first-party data, enhance personalization, and improve customer retention.
Superior Mobile Experience: Native mobile apps offer significant advantages over mobile-optimized websites. Apps load faster (under 3 seconds) and provide better data leverage, with higher login rates and richer customer data.
Seamless Integrations: Appbrew excels in creating an ecosystem where brands can integrate various functionalities seamlessly. From loyalty programs to personalized recommendations, the platform supports over 70 native integrations, making it easier for brands to enhance their app's capabilities.
Impact on Omnichannel Commerce: Mobile apps are not just for online shopping. They bridge the gap between online and offline experiences, helping brands optimize merchandising, enhance in-store experiences, and drive sales both online and offline.
Ease of Transition: Whether you're launching a new app or upgrading an existing one, Appbrew ensures a smooth transition. The platform conducts app audits, identifies areas for improvement, and helps brands achieve higher conversion rates and increased average order values.

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