Kelly Nyland, a multi-time startup founder, discusses how eCommerce has evolved, and where she thinks it is going in the age of text messaging. Her new company, Whym (https://www.mywhym.co/), is a female-focused brand that lets people purchase right from texts. Interviewed by Scott Orn of Kruze Consulting, a leader in early-stage bookkeeping (https://kruzeconsulting.com/startup-bookkeeping/) and accounting.