Positioning by Distancing with Jackie Bebenroth

Jackie Bebenroth is a positioning expert and founder of the agency Muse. She and her team help transformative leaders with positioning through their unique Productive Distancing approach. We discussed all of this and more this week on the On Brand podcast.

About Jackie Bebenroth

Jackie Bebenroth is an award-winning positioning expert and agency founder who draws from two decades of experience as a brand strategist and entrepreneur to help visionary leaders achieve transformation inside their businesses and beyond. Jackie has shaped some of the nation’s leading brands. Using her own Productive Distancing techniques for brand strategy, she helps businesses evolve and define their true purpose – the WHY – so they can march forward with unwavering clarity and confidence.

At her agency, Muse, she leads a team of strategists and creatives who are dialed into the needs of clients in nutrition and wellness segments, where behavior and lifestyle changes are prerequisites to success. She’s picked up a few accolades along the way, most notably a SXSW Interactive finalist award and Content Marketing Institute’s Content Marketing Leader of the Year.

Links from the Show

• Jackie's agency Muse has positioned over 80 brands!
• A question we need to be asking ourselves more: How is your brand showing up in the world?

What brand has made Jackie smile recently? “I'm gonna bring up a brand that you shouldn't search for at work,” Jackie began. “Shinesty has such a unique brand voice. Someone should give the copywriter a high five.”

Connect with Jackie on her website, her agency website, and LinkedIn.

As We Wrap …

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• On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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