Short Wave Why Your Brain Loves Sales
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Dec 2, 2024 This discussion dives into the fascinating interplay between our brains and shopping habits during the holiday season. It reveals how retailers exploit consumer psychology through urgency and scarcity to trigger impulsive buying. Experts unpack the neuroscience behind discounts, explaining why it's tough to resist that dopamine rush when snatching up deals. Practical tips are shared to outsmart these sales tactics, encouraging savings over impulse splurging. Ultimately, it’s a journey into understanding our emotional responses to shopping.
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Mall Recording
- Regina Barber and Alina Selyukh record at a mall for a story about sales.
- They plan to explore how sales psychologically affect shoppers.
Brain on Shopping
- Consumer neuroscience and neuromarketing study brain activity during purchasing.
- Neuromarketing helps advertisers, while consumer neuroscience focuses on consumer behavior.
Brain's Push and Pull
- The brain balances emotional and rational parts when shopping.
- The emotional part reacts first, driven by the reward system and dopamine.