Are you tired of the uncertain feast or famine cycle that comes from relying solely on client referrals?

In today's competitive market, agency owners need more than just word-of-mouth to sustain growth and ensure long-term success. If you've ever felt the pressure of unpredictable client pipelines or been forced to take on less-than-ideal clients because you needed the business, this episode is tailor-made for you.

By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to:

1. Build a predictable pipeline of high-value clients by implementing account-based marketing (ABM) strategies.
2. Save time and resources by focusing your efforts on prospects that are a perfect fit for your agency's strengths and services.
3. Enhance your client acquisition process with personalised, targeted campaigns, reducing reliance on inconsistent referral-based growth.

Let's harness the power of account-based marketing to revolutionise your business! So grab a coffee and let’s dive in.

Timestamps:

[00:00] Introduction 

[01:00] Sarah's Referral Reliance Issue 

[02:03] Pitfalls of Relying on Referrals 

[05:46] Introduction to Account-Based Marketing 

[07:23] Defining Your Dream50List 

[09:56] Multi-Channel Outreach Tactics 

[10:43] Practical ABM Implementation 

[12:45] Success Stories and Results 

[13:16] Key Takeaways and Wrap-Up

Quotations

"Building your entire growth strategy on referrals is like betting your entire retirement fund on a single stock. It might work out, but it's incredibly risky." — Rob Da Costa

"With account-based marketing, think of it as fishing with a spear instead of a net. It's about targeting your dream clients with precision and personalization." — Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”

If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

• If you are interested in finding out more about Account-Based Marketing, drop me an email (robert@dacostacoaching.co.uk) with the subject line ‘ABM’
• Chat with my AI Digital Coach about Account-Based Marketing