In this episode, Kevin Maney, the founding partner at Category Design Advisors (CDA), a bestselling author, and an award-winning columnist, joins us to discuss CEO Storytelling, i.e. how to build a narrative.
He talks about:
--> How does a narrative really work especially when you are competing with a better product?
--> The process to identifying your strategic PoV
--> 5 step process to translate a PoV into a narrative
--> Do narratives come with an expiry date?
--> What holds back a CEO or a business leader from investing their energies on building a narrative
--> Existing solution and 'adjacent possible', and a lot more...
