Private Equity + Paper Towels = Profits (Recruit Rockstars 395)

I’ve long been fascinated by unique business models.

And here’s one.

NYC-based Public Goods is a one stop shop for healthy, sustainable, everyday essentials you can trust. They sell products in personal care (shampoo), household goods (cleaners), grocery (cereal).

Uniquely, Public Goods has a $59/year membership model which allows them to smooth revenue & offer high quality products at a great value. And everything they sell is branded Public Goods.

Imagine: no more spending time choosing between a bevy of seemingly-identical brands.

Morgan Hirsh is Founder & CEO.

And he’s onto something big, because he recently closed an expansion capital round from L Catterton, the largest & most global consumer-focused private equity firm with $20B under management.

Other investors include: Listen, Day One Ventures, Yes VC, Investo, and KF Ventures.

In this 20-minute conversation, Morgan reveals how he’s built the team.