Today, we are bringing to you a conversation with two wonderful guests: Kyle Draper, speaker, author, and video marketing therapist, and Brian Vieaux, the president and COO at FinLocker. 

Kyle and Brian have combined their industry knowledge and networks to co-author a book titled “Rethink Everything: You ‘Know’ About Being a Next Gen Loan Officer” which features a lot of valuable insights and knowledge of what you need to know about next generation loan origination from 37 different industry voices and leaders. 

“Adopting an educator-first mindset, coupled with a willingness to reach, assist, engage and nurture early-journey first-time homebuyers, are the defining attributes of a next-gen loan officer. This book aims to empower mortgage professionals to cultivate these essential qualities,” Vieaux said.

They share a lot of that knowledge today during their conversation, including the importance of having a social media presence and strategy, how the different methods and platforms can be utilized to reach the next generation of homebuyers, and how loan originators should be looking to adapt in a rapidly changing market.

Learn more about the book and learnings in this article by HousingWire.

Here’s a glimpse of what you’ll learn:

• Loan originators need effective social media strategies to reach new home buyers.
• Educate, address misconceptions, and add value to engage mortgage audiences.
• Personal branding and trust are vital for digital-age loan originators.
• Positive mindset drives loan originators' success and business growth.

Related to this episode:

• Connect with Brian on LinkedIn
• Connect with Kyle on LinkedIn
• FinLocker
• Rethink Everything You Know About Being A "Next Gen" Loan Officer 
• The Gathering
• HousingWire on YouTube

Enjoy the episode!

The Power House podcast is a show about leadership, markets and entrepreneurship in the housing industry. Each Thursday, Clayton Collins speaks with CEOs and founders from the mortgage and real estate sector to reveal how housing executives think about business growth, operational strategy, and leadership. The Power House podcast reveals the full picture through the stories of the industry’s most impactful leaders. Clayton Collins is the CEO of HousingWire, and the Power House podcast is produced by HousingWire’s Content Studio. Initially launched in 2019 as the Housing News podcast, the show was relaunched as Power House in 2024.

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