The Hotel Investor Playbook How to Drive 70% Direct Bookings: Strategies for Hotel Investors | Kerri Gibson E10
Dec 17, 2024
Kerri Gibson, founder of Chalets Hygge, boasts a thriving hospitality brand with six rentals and a boutique motel. She shares ways to reclaim profits by driving 70% of bookings directly. Kerri emphasizes establishing a Google Business profile and selecting a fitting property management system. Discover how understanding your ideal guest and crafting memorable experiences can attract repeat visitors. She also discusses the power of influencer partnerships and the effective use of Google ads to reach high-intent travelers.
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Choose PMS Wisely
- Choose the right Property Management System (PMS) carefully to fit current and future business needs.
- A well-chosen PMS acts as the heart of your tech stack, supporting growth and operations efficiently.
Know Your Brand and Guests
- Know your brand and ideal guest avatar clearly to create a direct booking experience that connects.
- Differentiation is key to making direct booking strategies effective and resonant with guests.
Start With Google Profile
- Build your Google Business Profile first to establish credibility and collect reviews.
- Link your social media profiles and website to your Google profile to improve search engine standing.