The Hotel Investor Playbook

How to Drive 70% Direct Bookings: Strategies for Hotel Investors | Kerri Gibson E10

Dec 17, 2024

57:06

Are you tired of paying high fees to online travel agencies (OTAs)? Imagine driving 70% of your bookings directly—and keeping more of your revenue. In this episode of The Hotel Investor Playbook, we sit down with Kerri Gibson, founder of Chalets Hygge, who has built an incredible hospitality brand with six short-term rentals and a boutique motel.

Here’s what you’ll learn in this episode:

•The importance of starting with a Google Business Profile to build credibility.

•How to select the right property management system (PMS) and tech stack to scale your business.

•Why knowing your brand and ideal guest avatar is crucial for success.

•How influencer collaborations and content creation can drive bookings and build your reputation.

•Why crafting an exceptional guest experience leads to repeat bookings and referrals.

•How to strategically use Google ads to target high-intent travelers.

Kerri breaks down her multifaceted approach to direct bookings with practical, actionable steps anyone can follow. Whether you’re new to hospitality or looking to improve your booking strategy, this episode is a must-listen.

Resources Mentioned in the Episode:

•Chalets Hygge Website

•Connect with Kerri on LinkedIn

•Instagram: @kerri_reinvented

•Tools like MEWS, StayFi, and MailChimp

🎧 Listen now and learn how to take control of your bookings and grow your hospitality business!

Connect with Mike and Nate:

Instagram: @the_hotel_investor_playbook

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