Hidden Power: Process of Marketing - Maansi Sanghi, iMocha | Marketing Nation E2 | SaaSBoomi Podcast

“Never change your SEO team while shifting from SMB to enterprise, because once lost, never regained.” Join Maansi Sanghi and Arvind for more such knowledge bombs as they deep-dive into the world of product marketing. 

Maansi takes us through her journey of product marketing, and how the team at iMocha braved the tumultuous shift from an SMB model to an enterprise model of marketing. You’ll also find a lot of tips and tricks on how to refine and hone your processes and your pipelines inside your organization. 

Tune in with Maansi and Arvind as they break down and examine the bare bones of a business and the best practices for marketing teams.

Key Takeaways

02:25 – Forming strong teams

04:50 – Indispensable players in a marketing team

05:10 – iMocha’s team structure

05:45 – The dichotomy of inbound and content teams

08:25 – From SMB to Enterprise

11:40 – Your demand generation engine

13:19 – Do you have a channel problem or a marketing problem?

16:12 – Enterprise marketing tenets

18:12 – iMocha’s training protocols

22:27 – Setting OKRs for your team

30:52 – How deep is your sale?

33:40 – Positioning yourself in events

43:11 – Making an impression on your customer

46:29 – Rapid Fire!

Key Mentions

iMocha - 05:09

FreshWorks - 08:15 

HubSpot - 27:11

MS Excel - 27:14

Fanatical Prospecting by Jeb Blount

 - 51:08