The coronavirus pandemic has highlighted the shortage of workers with up-to-date digital skills. Tech titans like Amazon, Google, and Microsoft have responded with training and certification programs of their own. In July, Google added certificates in data analytics, user experience design, and project management to its Grow with Google program. The company says these low-cost, platform-agnostic three- to six-month courses put job candidates lacking a post-secondary degree on par with college grads. Google’s VP of Global Marketing, Lisa Gevelber, and Product Lead Natalie Van Kleef Conley discuss the alternative route to in-demand jobs.
HBS Managing the Future of Work