Lay of The Land #41: Aaron Grossman (TalentLaunch)
Our conversation this week is with Aaron Grossman — Founder & CEO of TalentLaunch.
TalentLaunch, which Aaron founded back in 2016 after over a decade working in the staffing industry, is a network of independently operated staffing and recruitment companies that share back-office support, now generating hundreds of millions in sales and employing over 200 employees.
TalentLaunch was established to help solve a problem that is prevalent throughout the staffing industry. There are over 20,000 staffing firms in the United States, with 97% of all staffing firms having less than $25 million in annual revenues. 82% of the 20,000 staffing firms have less than $5 million in annual revenues. While this fragmentation in the industry could suggest that local communities enjoy working with local community based staffing firms, the average Net Promoter Score which gauges the customer experience is an abysmal 4 out of a possible 100. Many small and mid sized staffing firms do not have the tools and resources available to them to drive a better experience. By design, Talentlaunch infuses big company resources and tools into the member companies that operate within the network to help them reach new heights.
This was one of my favorite conversations so far hearing about how Aaron thinks about culture and the intentionality he brings to it, in service of helping others realize their potential. Hope you all enjoy my conversation with Aaron Grossman.
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