App clips were a feature that got a lot of buzz when Apple announced iOS 14 at the last WWDC - but these haven’t seen a lot of widespread adoption. This was an incredibly cool and slick experience for consumers - and very useful for developers - so what happened? What could have been ways to make this work? And should you still care? We answer these questions in today’s episode.

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Also: in case you missed it, we’re hosting a workshop series Mobile Growth Lab to get marketers and leaders ready for iOS 14’s App Tracking Transparency changes. See more details here: http://bit.ly/MobileGrowthLab2021

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/whatever-happened-to-ios-14-app-clips-what-apple-could-have-learned-from-playable-ads/

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

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Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co