Sales Transformation #393 S2 Episode 262 - IT’S STORY TIME! Discovering The Selling Power Of Storytelling With Ravi Rajani
DITCH THE FEATURE SELLING AND START STORYTELLING.
Many sellers are too focused on the features, the benefits, and the scripts are getting too boring. It’s time for some storytelling to get the message across.
Ravi, Founder of Ravi Rajani Consulting is here to discuss the power of storytelling and how it can be a game changer for you, listen up only here in Sales Transformation.
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HIGHLIGHTS
- Build relationships with stories
- Becoming a storyteller
- You shouldn't make up stories
- Find the million dollar problem
- It's all about the delivery
- Wrap your story on the prospect's problem
QUOTES
Collin - Don’t sell, there are stories to tell:
“Ditch feature selling and start storytelling so they can increase their ACV, reduce their sales cycle and win relationships for life.”
Ravi - Shut up if you’re just making it up:
“You're not going to have a conviction in what you're saying. It's just not ethically moral.”
Ravi - It’s all about the delivery of the story:
“A lot of people feel like their stories are boring when actually it's just framing and the way they describe it, and the way that they share the story. That's a game changer.”
Connect with Ravi and learn more about what he’s been working on!
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