TechCrunch Startup News Fizz brings on TikTok alum to help build out its marketplace and recommendation engine
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Feb 10, 2025 Fizz is taking bold steps to elevate its platform with a fresh focus on growth. They've brought on David Vasquez, a former TikTok leader, to revamp their marketplace and build a powerful recommendation engine. The emphasis on video content aims to attract and engage Gen Z users. With these strategic moves, Fizz is all set to enhance user interaction and redefine how college social interactions happen online.
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Fizz Hires TikTok Alum
- Fizz hired David Vasquez, TikTok's former head of creator monetization.
- Vasquez was impressed by Fizz's high user retention, unlike other viral apps.
Recommendation Engine Focus
- TikTok's success is partly due to its effective recommendation engine.
- Fizz aims to replicate this personalized content delivery.
Marketplace Expansion
- Fizz plans to expand its marketplace beyond peer-to-peer transactions.
- They will integrate payments and invite brands to sell directly.