Creative (Climate) Communications [starts at 7:40] As a climate scientist Professor Max Boykoff is part of a community that has been persistently making the case that global warming is a serious problem, with severe and widespread consequences and that human activity is contributing to the problem and significant changes in human behavior is instrumental to addressing the problem, and averting disaster.

Despite advances in the realm of science, the effort to change attitudes, habits, beliefs and ultimately behavior and policy, has not been nearly successful enough. And so Max Boykoff, as Director of the Center for Science and Technology Policy Research, studies, specifically in the realm of science, how opinions are formed, why arguments are believed or dismissed, what really works to motivate individuals to change habits and what really works to impel societies and governments to switch policies and priorities. With global warming the stakes could not be higher. And so this sets the stage for his latest book released just last month from Cambridge University Press: Creative (Climate) Communications.

Host, Producer, Engineer: Chip Grandits
Additional Contributions: Joel Parker
Executive Producer: Beth Bennett

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