REWORK By the Numbers
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May 21, 2025 Explore the evolving relationship with data analytics and how relying less on numbers can spark better decision-making. Discover the balance between cost and aesthetics, advocating for flexibility without sacrificing quality. Hear how instinct and experience often outweigh cold metrics in product management. Learn about the importance of innovation and creativity over constant measurement, and the risks of data paralysis that can stifle bold actions. This conversation encourages embracing intuition and passion in the pursuit of impactful outcomes.
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Hiring and Losing Data Analysts
- 37Signals hired full-time data analysts twice to explore product engagement triggers.
- They realized deep analysis had little effect on decision-making and didn't replace the role after the second analyst left.
Limitations of Data Analytics
- Data can mislead by focusing only on measurable things, ignoring important unquantifiable factors.
- Gut instinct and curiosity often provide better guidance for product decisions than data alone.
Costly Marketing Page Change
- A marketing page change without A-B testing caused a 10% drop in signups, costing $2.5 million.
- Since then, 37Signals ensures major changes are monitored to prevent such losses.