Solo show for Scotty O where he first talks about his frustration about digital advertising spending drama, ROAS, LTV and CAC And all the acronyms. Specifically brand vs non brand and why it drives him crazy! He describes how he approaches analyzing each type of ad spend and how you should manage this very common struggle. The big RANT is on Amazon’s catalog system, which is an absolute dumpster fire and has been for way too long. It is costing vendors and sellers way too much money!   Always Off Brand is Ecommerce Simplified, Learn & Laugh! 

QUICKFIRE Info:  

Website: https://www.quickfirenow.com/

Email the Show: info@quickfirenow.com 

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HOSTS:

Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.  

LinkedIn https://www.linkedin.com/in/summerjubelirer/

Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/

Hayley Brucker has been working in retail and with Amazon for years. She is currently a Brand Manager at Channel Key LLC. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor. 

LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/

Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic

Instagram https://www.instagram.com/cytrusmusic/

Twitter https://twitter.com/cytrusmusic

SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg

APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449

“Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.