The Biz of Nonprofit Consultants

79: Inside the $0-$200K Stage (Growing Pains Series)

Dec 1, 2025
Many consultants start their journey without a roadmap, relying on hustle and referrals. The discussion highlights the important Foundations Phase, covering revenue challenges from $0 to $200K. Natalie shares insights on common pitfalls like overcommitting and neglecting sales visibility. Financial basics, such as setting up separate accounts and managing expenses, are also emphasized. She discusses the value of tailored coaching support and encourages simplicity in processes. Overall, listeners are provided with actionable steps to build a solid foundation for their consulting business.
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ANECDOTE

Riley Vs. Jean Early-Stage Contrast

  • Natalie contrasts two founders, Riley and Jean, to show different early-stage choices and outcomes.
  • Riley clings to an anchor client and distraction while Jean invests in coaching and networking, moving toward $200K.
INSIGHT

Foundations Feel Fragile But Transformative

  • Foundation phase shifts you from freelancer to business owner as systems, referrals, and confidence grow.
  • The phase remains fragile because quiet weeks and long feedback loops still test your resilience.
ADVICE

Stop Saying Yes To Everything

  • Avoid saying yes to everything; pause to reflect and test what fits your strengths and goals.
  • Build a visibility and sales habit by talking about your work in the language your ideal clients use.
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