Copy My Video Strategy To Find Warm Leads In Your Email List

This episode is presented by Evertrue. Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks.

Today's episode is a little sneak behind the feed of my own personal thank you strategy using ThankView, a versatile video platform that goes way beyond just thanking donors.

I'll share how I used it to send a breezy 5-minute video to my email list that had a 44.7% open rate (more than double the industry average!) and the myriad of other possibilities with this tool, from choosing a template, adding recipients, perfecting the email message, and customizing a landing page.

Learn about the metrics that matter and industry averages for open rates and clicks, highlighting the significance of a compelling call to action. And as a bonus, you'll get my personal insights and takeaways from a successful campaign for my monthly giving mastermind program.

We'll also shine a spotlight on Pledgemind and EverTrue Studios, who offer free on-demand documentaries and podcasts for nonprofit professionals. And trust me, you won't want to miss out on my upcoming webinar with EverTrue on January 16th - you'll learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP at positiveequation.com/thanks.

Resources & Links

Check out Episode 101: How To Scale Personalized Video Thank Yous with JD from EverTrue for more on this topic!

EverTrue Studios is like Netflix for fundraisers. Check out their catalog of on-demand documentaries and podcast episodes here.

Join my free webinar with EverTrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.

I’m hiring a Brand Partnerships Manager! Learn more here.

Applications are now open for 5 organizations to join my Monthly Giving Mastermind program which starts in February! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together.

This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.

This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.

Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!