How a VP of Growth Marketing Responded When They Offered Her a Senior Role - Without a Title Change

Meredith Rosenbloom - VP of Growth Marketing at Zola, reflects on some challenging moments in her career that molded her into the leader she is today. She recounts her journey from sports marketing to growth roles at companies like Grubhub and Parsley Health while opening up about the challenges she’s faced along the way. Meredith shares the impact of critical feedback, managing career transitions, and returning to work as a new parent.

Meredith opens up about:

• Being asked to take on more responsibility without a title promotion at Grubhub
• Receiving feedback about her voice inflection and how it made her self-conscious
• The emotional and professional challenges of returning to work after maternity leave

Things to listen for:

(00:00) Meredith’s early hardships

(02:44) Tough feedback on personal traits

(06:15) Growing up with a strong work ethic and early career experiences

(10:35) Transitioning from agency work to performance marketing

(15:10) Navigating a title mismatch and trusting your manager

(21:00) Overcoming self-doubt and building confidence with coaching

(24:15) Thanks to our sponsors of this episode, Navattic & Appcues

(27:22) Returning to work after maternity leave and finding balance

(32:50) The importance of mental health and protecting personal peace

(39:40) Using breath work and self-care for stress management

(46:15) Career goals, family balance, and the value of empathy in leadership

Resources:

Connect with Meredith:

LinkedIn: https://www.linkedin.com/in/meredithrosenbloom/

Zola: https://www.zola.com/

Connect with Andrew:

LinkedIn: https://www.linkedin.com/in/andrewcapland/

Hire Andrew as your coach: https://deliveringvalue.co/coaching

Thanks to our amazing sponsors!

• Learn more about Navattic: http://navattic.com/value
• Learn more about Appcues: http://appcues.com/value