Is Prestige Television a Marketing Solution?

In light of the recent launch the Netflix prestige drama "House of Guinness," Adam, Joanna, and Zach take stock of the show, and the potential for drinks-centric programming in general. Does "House of Guinness" actually work as a marketing engine for the ultra-popular beer, and if so, is there any way for other brands and companies to piggyback off this success? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Zach is reading: We Asked 11 Bartenders: What’s the Biggest Red Flag When You Sit at a Bar?

Joanna is reading: Why Buffalo Trace Is Beating Bourbon’s Downturn

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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