Finshots Daily An influencer marketing company on the bourses!
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Oct 12, 2025 The discussion centers around Chatterbox, India's first influencer marketing company listed on the bourses. It explores the three-tier influencer ecosystem and the rapid growth in influencer spending fueled by changing audience behaviors. The host delves into innovative campaign strategies and the industry's evolving compliance landscape. There’s an intriguing look at Chatterbox's regional focus versus celebrity endorsements and the challenges of cash flow and governance issues. The conversation wraps up by weighing the risks and potential of this burgeoning market.
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Influencer Marketing Goes Public
- Chatterbox is the first pure-play influencer marketing firm listed in India, showing content became industry not hobby.
- The company operates as a matchmaker between brands and creators across three integrated arms.
The Three-Tier Influencer Pipeline
- The influencer ecosystem is a three-tier pipeline: platforms, agencies/networks, and brands.
- Agencies like Chatterbox occupy the growing middle layer matching briefs, pricing work, and measuring outcomes.
Market Growth And Attention Shift
- India's influencer marketing is expanding fast, projected to grow ~30% annually to 2026 per EY.
- Social media now captures nearly half of Indians' internet time, making creator-led reach efficient.