In this short summary episode, I am looking back on an interview with George Mendes, Chief Officer Consumer Business with Vodacom in South Africa.
Launched in mid-2020, I spoke with George just a few months after the launch of VodaBucks, a programme that researched the best loyalty concepts from around the world in order to develop a winning strategy.
The programme includes impressive partnerships with a portfolio of brands across the country, using gamification to engage customers in a very economically diverse country.
Show Notes:
1) Episode #63: Vodacom South Africa Launches Vodabucks
2) Jorge Mendes - Chief Officer: Consumer Business, Vodacom Group Exco Member
3) Vodacom
4) VodaBucks loyalty
Let's Talk Loyalty