Why ILIA’s Viral Skin Tint Almost Didn’t Happen

In today’s episode, Kate is joined by ILIA  founder and beauty pioneer, Sasha Plavsic.

Sasha was in her early 30’s when she launched ILIA from her grandmothers’ garage over 14 years ago. While working full-time as a branding executive, she took a closer look at the ingredient lists of her favourite beauty products and realised a gap for high-performance formulas with plant-derived ingredients.

Since launching in 2011, ILIA has established itself as a beauty pioneer, known for their skincare-powered formulas and viral hits such as the Super Serum Skin Tint and Face Base Milk. Now, Sasha joins us in the MECCA Talks studio to talk about why she’s so focused on formulation and shares more about the innovation behind some of the brand's most beloved products. 

Host: Kate Blythe

Producers: Kerri Gordon & Ruby Devlin

Editor: Warwick Hughes

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MECCA Talks wishes to acknowledge the Traditional Custodians of the land on which we recorded this episode at our studio in Naarm: the Wurundjeri people of the Kulin nation. We pay respect to Elders – past and present. We recognise their ongoing connection to this beautiful country, with knowledge and stories that have been handed down since time immemorial.

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