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In this episode of Let's Talk ABM Declan chats to Randi Barshack, SVP Marketing at RollWorks, about the importance of taking a data-driven approach to Account-based Marketing.
Here's what they cover:
- The role of RollWorks in the ABM ecosystem
- Why ABM is the hottest ticket in town
- Advice on how to start an ABM program
- What does the future hold for ABM
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